The newest collection for The Luxe Project, designed by London-based paper engineer Helen Friel, titled Here’s Looking at Euclid is based on Oliver Byrne‘s colorful illustrations of Euclid‘s geometric axiom and theorems.
Byrne used colored diagrams and symbols instead of numbers or letters, as a way to simplify the theorems and help people better understand Euclid’s basic geometric principles. Byrne’s work, first published in The First Six Books of Euclid in 184, remains relevant and modern today. His use of color and form is reminiscent of Piet Mondrian‘s grid-based paintings.
Friel selected five of Byrne’s illustrations and constructed 3D models from sheets of colored paper. A painstaking process that took four days for each; two days to create the dieline, then another two days to hand glue. The precise replicas were then photographed for the back designs of Friel’s collection.
Who would be drawn to these business cards? Friel sees anyone who uses precision or mathematics in their work — engineers, architects or product and packaging designers — appreciating this collection.
As with all designer collections for The Luxe Project, 100% of the net proceeds from sales of the collection will go to charity. Friel’s charity is the Battersea Dogs & Cats Home, the UK-based organization that has been reuniting lost dogs and cats with their owners or finding them new homes for over 150 years. “I missed having pets in London, and my studio is across the park from Battersea Park where they walk the dogs. I’m a volunteer dog walker, and I’ve seen first-hand the fantastic work they do to care for the animals,” said Friel.
Earlier this year Mohawk partnered with MOO to create the first super thick, letterpress-quality paper line for use in the on-demand, digital print space — Luxe Business Cards. MOO uses Mohawk Superfine for its Luxe Business Card line. MOO’s Quadplex technology fuses four sheets of paper together to create a 32pt card that offers an optional center seam of color; red, blue, white or black.
The Luxe Project by MOO is an initiative that teams creatives with Luxe Business Cards,and helps good causes as well. Each designer’s collection is showcased for a month with 100% of net proceeds from sales going to the designer’s charity of choice. The Luxe Project has raised over $20,000 for the following designers and their charities: Michael Osborne for Joey’s Corner, Dan Rubin for The Harmony Foundation, Katie Barcelona for GVI, and Sean Adams for The Art Center College of Design.