These two posters for Stefan Sagmeister and Paula Scher’s guest lectures at the Fashion Institute of Technology were designed by Rocco Piscatello, Principal, Piscatello Design Centre. Three of Piscatello’s posters for FIT’s Visiting Artists Program were named Mohawk Show 11 Finalists.
Piscatello, who is also an Assisting Professor for FIT’s Department of Communication Design, established the Visiting Artists Program in 2001 to give his students the opportunity to peer inside the minds of legendary designers. Since then, Piscatello has designed each poster to be as unique and fascinating as the visiting design lecturer. “To announce each lecture I’ve designed posters that are clear and bold, that simultaneously cut through a visually cluttered environment, while responding to the school’s budgetary constraints,” said Piscatello.
“Over 95% of the posters in this series have been printed on Mohawk papers, but I don’t always select the same type of paper, finish, or weight for each piece. Similar to the design, the paper is an on-going exploration of consistent differences,” he said. Piscatello’s use of Mohawk Superfine in his Stefan Sagmeister poster (above) and Mohawk Carnival for his Paula Scher poster set (below) certainly caught the eyes of the Mohawk Show 11 jury.
The Visiting Artist Program is a design lecture series at FIT that has brought distinguished designers of our time, such as Milton Glaser, Steven Heller, Philippe Apeloig, Michael Bierut, and Massimo Vignelli, together with students, faculty, and design professionals in a public forum.
Client: Fashion Institute of Technology
Design Firm: Piscatello Design Centre
Designer: Rocco Piscatello
Printing: RGA — A Division of Unimac
Paper, Stefan Sagmeister: Mohawk Superfine, Smooth, Ultrawhite
Paper, Paula Scher: Mohawk Carnival Smooth, Stellar White
Look for feature stories about the Best of Show winners on Felt & Wire. The Mohawk Show celebrates the beauty and brains of design and printing. Winners and finalists are chosen based on the following criteria: aesthetic value, content, paper usage, appropriateness, production quality and excellence of craft.
See a complete list of Mohawk Show 11 winners and finalists here.
Download a Mohawk Show 12 entry form here.