Mohawk Show 11 Finalist Look/Read is a set of promotional books designed to offer potential investors a two-level introduction to Korman Communities. When husband and wife team Jon and Prilla Rohrer, Co-Founders of Philadelphia’s Flux Labs, designed the books, their aim was to appeal to the brain both visually and analytically.

“The books are 5.5 x 8.5, to fit side-by-side in a box with a traditional 8.5 x 11 flip book and Private Offering Memorandum, or stacked alone in a smaller box designed for this purpose,” said Jon Rohrer. The Rohrers asked printers BentleyRowland to print Look/Read on Mohawk Superfine. “We chose Mohawk Superfine with an eggshell finish for its tactility and holdout with 4 color UV inks. French-fold pages were employed for additional heft and to underscore a filmic continuity of imagery from spread to spread in the look book,” Rohrer said.

Client: Korman Communities
Design Firm: Flux Labs
Designer: Jon Rohrer and Prilla Rohrer
Printing: BentleyRowland
Paper: Mohawk Superfine Eggshell, Ultrawhite, 100c, 80t

Look for feature stories about the Best of Show winners on Felt & Wire. The Mohawk Show celebrates the beauty and brains of design and printing. Winners and finalists are chosen based on the following criteria: aesthetic value, content, paper usage, appropriateness, production quality and excellence of craft.

See a complete list of Mohawk Show 11 winners and finalists here.

Download a Mohawk Show 12 entry form here.