Top Chef Winner’s Girl & The Goat Identity on Mohawk Loop

Fans of Bravo TV’s Top Chef will remember Stephanie Izard as the season four winner. Now, two years later, Izard has teamed up with BOKA Restaurant Group and funneled her Top Chef winnings into her newly-opened restaurant, Girl & The Goat, located in the West Loop section of Chicago. BOKA hired Grip Design to create an identity system that worked with the restaurant’s physical surroundings, which Izard’s described as “rustic and really nice, but with a bit of badass.”

Designer Camay Ho, Grip Design, based the identity on a painting of Stephanie’s given to her by a friend, and came up with a color palette that evokes the rich textures and sweet wood smoke that is so prevalent when you walk through the door. She then developed the typography and patterns that reflect the modern-meets-industrial aesthetic of the space. The menus were printed on Mohawk Loop Antique Vellum, part of the world’s most comprehensive line of recycled and environmentally preferable papers. The restaurant was ready to open with the food, décor and design operating in sync.

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Kevin McConkey, Principal, Grip Design, comments on how smooth the design process was. “Over the years, Grip Design has helped launch many successful restaurants, but it is rare that the vision of the chef, ownership and design team work together as perfectly in concert as with Girl and the Goat.”

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